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Our Serivces
We have three decades experience delivering exceptional value to our clients…
We work in partnership with you, as an extension of your team. We always listen attentively, taking the time to understand your priorities, goals and blockers.
We believe that human connection is vital to business success. We don’t over-rely on automation and will always prioritise how we can get you the results you want using creativity, not a cookie-cutter, off-the-shelf process.
We are committed to being responsive to what you need. A recent example of this is our events division. We noticed that more of our clients were coming to us with briefs to build bespoke events. So, we launched an end-to-end offering that has gone from strength to strength.
Brand Strategy, Presence, Authority and Advocacy are Pumpkin’s four areas of expertise. Each one builds on the next, making a robust yet simple framework for growth.
Where we help…
News/Press Releases
Whether you want to shout about a new creative campaign, some proprietary research, a coveted hire, or a new business win – a well-crafted news release is essential. We will work with you to craft the release – ensuring it includes all the information journalists need – so it tells your story with impact. We will create a bespoke media list, distribute and sell-in the release and track the coverage, ensuring your news reaches your key target audiences in a meaningful way and maximises your share of voice.
Feature Comment
and Profile Slots
Being asked to comment for an article is a sure-fire way to cement your reputation as an expert and leader in your field. At Pumpkin, we work with trade, national and broadcast journalists to secure commentary for our clients daily. We will identify the best media to reach your audience and hone and craft your insights, to grow your profile as credible experts whose opinions are valued.
Thought Leadership or
In-Depth Feature
Thought leadership articles or in-depth features can be hugely beneficial for your business – ensuring you stand out from your competitors. Competition for these coveted slots is fierce. Pumpkin will work with you to pinpoint the insights from your work and expertise that we know editors will want to hear. After agreeing a target media list and securing an opportunity, our content specialists will help draft the article and work with you on any edits.
Securing a Speaking or Judging Slot (inc. Podcasts & Panels)
Presenting on stage at a prestigious conference or being part of an awards panel gives you a platform to showcase your expertise, expand your network and meet new business prospects. Pumpkin is connected to the biggest events in the industry – from Cannes Lions, Davos, SXSW, Advertising Week Europe and the Festival of Marketing, to events hosted by The Economist and Wall Street Journal. And it doesn’t stop with securing the speaking slot – we help craft the content and work with you on your presentation skills to ensure you maximise the opportunity.
Event Management
(inc Cannes LIONS)
Pumpkin loves events, from intimate CMO dinners to landmark events with global guests and from making the most of trade shows to being the toast of Cannes Lions.
Pumpkin offers a series of packages covering everything from pre-event media build-up and awards entries, to securing speaker and judging slots, panel opportunities and brokering on-site meetings with brands and media alike. We can be by your side day and night, providing light touch chaperoning or full-scale media campaign and press office.
Executive Profiling
Individual profile raising can be a highly effective way to maximise business results. By focusing PR through key spokespeople, you can streamline your outreach and give your messaging a human voice. At Pumpkin we will draw on your spokespeople’s experience, opinions, ambitions and personality to create bespoke plans and specific strategy across all communications. Pumpkin offers a bespoke C-Suite programme to support you, advise you, act as a sounding board and build and protect your reputation. We can connect you with the right people and strengthen your network through strategic introductions at the highest level.
Social Media Audits
LinkedIn is the shopwindow for new business and yet can often lie neglected. Pumpkin will audit your company and key personnel pages, reviewing content, connections, conversations and currency, and make game-changing recommendations to turbocharge your presence. Pumpkin will provide bespoke lists of key target contacts to put you at the heart of the conversations that matter.
Media Training
Some people are natural communicators and unphased by press interviews – but for others it can be a terrifying experience to be avoided at all costs. If you have spokespeople whose profile you want to raise, or media performance you want to improve, we offer a bespoke package of media training.
This will be tailored for you and your company’s specific needs, but can vary from individual coaching, to half or full day training sessions for up to 10 people at a time.
Crisis Communications
A badly-handled crisis can impact share price, employee confidence and business success. Pumpkin can advise on how to handle a crisis, including statements, Q and A preparation, media relations and employee engagement.
Positioning & Strategy
A clearly defined agency positioning and a well articulated marketing strategy are the foundations of growth. Pumpkin partner with your most senior business stakeholders to optimize the foundations of your storytelling – to build market relevance and activation clarity – allowing you to achieve maximum ROI across all your growth activities.
Research, Data & Analytics
The ability to translate consumer needs into actionable business strategy sits at the core of any agency proposition. Talkable quant and owned data is critical in securing Top Tier media coverage. Pumpkin partner with clients to conduct fast turnaround consumer insight surveys. From brief to understanding in 72 hours or less, we provide a rich customer understanding for reports, pitches, press releases & presentations.
Podcast Production
Podcasts have become a go to source of in depth analysis and intelligence. But creating and producing a compelling platform isn’t always easy – especially in the context of day to day agency demands. Pumpkin can deliver desk research, source guests, build discussion guides and brief your team. We can then support on recording (and filming), editing, production and then launch.
Video Interviews
Short form video gets your agency brand seen and noticed. Our Pumpkin team can collaborate with you to produce film and video shorts – for marketing, pitches and new business. We’ll source and interview the best participants based on your brief – including industry experts, world leading academics, and consumers. We’ll film, edit and animate your subjects – based on agreed discussion guides intentionally designed to uncover impactful commercially relevant insights.
Case Studies
Case Studies are an agencies greatest asset. Pumpkin will partner with your strategy and creative teams – and your clients – to build commercially impactful, highly relevant and beautifully designed cases. Working across a total project (whilst its live), or retrospectively delivering concise and compelling summaries, our tried and tested approaches are proven to deliver impactful results linking directly to your new business pipeline and awards.
Newsletters
A regular presence that provides meaningful value is one of the best ways to stay front of mind with clients, prospects and the market. Pumpkin has a tried and tested approach for newsletter production – one that is proven to deliver tangible commercial return. Our team will source inspiring content and produce compelling creative and copy – covering end to end implementation. We can also design and build distribution lists and track and record engagement data over time.
Bespoke Content & Reports
Compelling IP creates meaningful differentiation over competitors and helps drive media & press engagement and speaking opportunities – whilst also giving your agency tangible insights to campaign. Pumpkin can work with your internal teams to write, design and produce industry reports that get seen and noticed. End to end, we will work in lockstep with your internal experts and external collaborators to build Intellectual Property that gets seen, noticed and heard.
SEO /GEO Content
Content now has 2x audiences; humans and algorithms. As the race to rank heats up and search becomes even more important to an agency pipeline, the Pumpkin team is on hand to design, build and optimize agency content that gets seen by all audiences. From keyword benchmarking to competitor audits, we can assess exactly and specifically how and where your content can make the biggest difference – building a prioritized content roadmap and then delivering copy for websites and social. Quarterly reporting helps track performance.
Video Documentaries
Video documentaries help underpin core narratives and explain the core narratives of reports & white papers in a compelling alternative format. Pumpkin can confidently and competently run an end to end film production pipeline, sourcing participants, filming, editing and publishing filmed content. We can also help organize private screenings and launch events – for clients, prospects and participants.
Microsites
Marketing campaigns are only as strong as the context and environments in which they are built and live. Our dedicated team can design, build and implement campaign landing pages and microsites – inside your current DotCom infrastructure or standalone. Working in Wordpress environments – and integrating tools and platforms like HubSpot and Salesforce - we can build interactive, animated digital content to elevate the total campaign experience.
Broadcast Email
Presence and remaining front of mind is critical for new business potential. Pumpkin can craft and create bespoke campaign and announcement email copy that gets you seen and heard in the moment. Need to reach new audiences? We can also support on building out dedicated lists of prospects, covering specific industry’s, roles and business functions.
Owned & Earned Events &
Event Partnerships
Pumpkin loves events, from intimate CMO dinners to landmark events with global guests and from making the most of trade shows to being the toast of Cannes Lions. Pumpkin offers a series of packages covering everything from pre-event media build-up and awards entries, to securing speaker and judging slots, panel opportunities and brokering on-site meetings with brands and media alike.
Paid
Placement
Regular paid placements in publications like Forbes, and Times Raconteur can help build awareness, visibility and commercial potential – beyond earned channel opportunities. Pumpkin can help navigate the commercials – and create compelling content that helps get your core messages seen and heard.
Social Media
Support
Social media – primarily LinkedIn - can build profile, reach talent, and attract new clients. But it can also consume time and energy and get neglected when client work takes precedence. Pumpkin can advise on channel strategy, build a content plan and can get hands-on and manage your channels across LinkedIn, Wikipedia, X and Instagram.
Awards Strategy & Submissions
Everyone loves awards. They help to strengthen strong client relationships and act as a critical point of difference in new business conversations. Pumpkin can help your teams by drafting, editing and producing award submissions for key programmes including Cannes LIONS, D&AD, Transform, Red Dot, OneShow and MRS. We can also support on producing creative – including artwork and motion assets.