Monthly Archives: January 2011

Fragrance sampling, to have and to hold

Author of ‘Advertising and the Production of Commodity-signs’, R.Goldman, says the fragrance industry manufactures and markets “hopes and dreams”. I think the theoretics of this is pretty accurate. Perfume ads stereotypically rely on slender women, beautiful clothing and dreamlike backdrops … Continue reading

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2011: the Year of Product Placement

What will new legislation allowing product placement mena for UK TV? Continue reading

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The art of connecting

Can you remember the last time you left your mobile phone at home? You might have said it was a relief not feeling you were a slave to it for a day. You may have thought how nice it was … Continue reading

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