We are a small, experienced and proactive consultancy with unrivalled expertise in Press and PR management for advertising, media, design, mobile and technology clients. We also look after consumer brands in the food, drinks and fashion sectors.
Putting the ‘R’ into PR
With the PR profession expanding and welcoming a range of new talent into its ranks – many of them ex-journalists – and with the growth of self-promotion and social channels, there’s a proliferation of new PR pros.
The industry they’re joining, meanwhile, is in flux, with new platforms emerging all the time and savvy, nimble PRs are adapting accordingly.
Whatever the channel, there are certain rules that, we believe, should always be followed by experienced professionals and PR fledglings alike. Here are our 5 golden Rs:
Research
It takes time – sometimes a seemingly inordinate amount for what appears to be a small task – but full and frequent research into your media targets is always worthwhile and appreciated. Preparation is vital.
Realism
We all like to aim for the stars, but you need a rocket (not a push bike) to get there. Most stories have their place, but you need to learn to be instinctive about the newsworthiness of each at the start. Be realistic and manage expectations of all concerned. That’s not to say you shouldn’t work hard to come up with an angle – just make sure it’s the right angle for the right channel and publication.
Reliability
It sounds simple but it’s crucial. Don’t say yes when you’re not sure and if you promise something, deliver. Never be the person who lets someone down or they won’t ask again.
Reading
Reading is key. Read the press you pitch to, the press you want to pitch to and commentators in the area. Read the weekend papers, the free press and everything in between. It will keep you informed and make you a better writer. In the words of Stephen King: “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”
Relationships
Good PR is not just about good contacts but good relationships with those contacts. Remember, people move around and roles change, but good relationships endure.
© Pumpkin 2013
Pumpkin Limited, registered in England and Wales. Company No 04253502. Registered office 27 Mortimer Street, London, W1T 3BL
Pumpkin Limited, registered in England and Wales. Company No 04253502. Registered office 27 Mortimer Street, London, W1T 3BL